Founder-Led Branding Studio

    Your business is better
    than it looks online.

    Strategy, identity, websites, film, and motion. Then the SEO, AEO, and GEO that make you readable to Google and AI chatbots. One founder, one studio, a system of AI agents built in-house.

    Delivered Through
    AERIAL CINEMATOGRAPHY·
    CINEMATIC VIDEO·
    IMMERSIVE WEB·
    MOTION & SCROLL DESIGN·
    SEO / AEO / GEO STRUCTURE·
    AI-ASSISTED PRODUCTION
    Proven in High-Stakes Environments

    Concerts with full crowds. High-end properties. Brand launches that need to look premium from day one.

    Different environments, same requirement: captured cleanly, safely, and without disruption. That's the standard every time.

    Every project begins with a free 15-minute fit call to confirm the service, scope, budget, and timeline. Standalone website and production projects move directly into scoping and a written proposal.

    Book a Free Fit Call
    Tavis McGrew, founder of Untethered Minds Media in Phoenix, Arizona
    Tavis McGrew
    Founder, UM Media

    Built by an operator.
    A brand is a system you run, not a logo you own.

    UM Media is owner-operated by Tavis McGrew, who spent two decades in corporate leadership, including seven years as a Director and three and a half years as an Executive Director with direct oversight of more than $10M in annual revenue.

    Most of the work that makes a business visible to Google and AI answer engines is not creative work. It is auditing every surface that describes the business, finding the contradictions between them, repairing what blocks a crawler, and documenting a baseline so anyone can tell later whether it moved. That is operations discipline pointed at visibility.

    It is also why the honest limits get stated up front. Search engines and AI systems control their own indexing, so no ranking or citation is ever guaranteed here. What is guaranteed is the itemized work, performed to professional standard, measured against a baseline written down before anything started.

    The methodology is public. Every post on this site is written from delivered engagements rather than from secondary research, which is the only credential available in a field that has no certifying body.

    Owner-operated from Phoenix, Arizona, serving clients nationally. The person who scopes the engagement is the person who does the work.

    SEO, AEO, and GEO Foundations from $7,500. FAA Part 107 certified. $10M liability coverage. Owner-operated studio based in Phoenix, Arizona.
    © 2026 Untethered Minds Media LLC.

    Trusted By

    Brands we've worked with

    Different industries, identical diagnosis: businesses operating above the tier their digital presence projected. The system closes the gap regardless of category.

    Mercedes-Benz of Arrowhead
    9th & Jackson Phx
    Garage Dreams Market & Expo
    Payne Equipment Sales LLC
    Snow Zone
    Desert Events
    Send It 107
    QuoteCraft AI
    More Than A Cut by RGIII
    Bladed Culture Barbershop
    She Is Coloring
    Crunchy Mom Sourdough
    What We Build

    One Studio. Four Services.

    Branding is the whole job. SEO, AEO, and GEO is built into every website and Brand System we ship, and stands alone as the Foundation. Each service also stands on its own, with its own scope and its own price. SEO / AEO / GEO Foundations from $7,500, monthly plans from $1,000. Brand Foundations from $10,000, Full Brand System $18,000 to $60,000. Custom Websites from $1,500. Cinematic Websites from $5,000. Immersive / 3D from $12,000. Production from $1,500.

    The Complete Package

    Brand System

    The end-to-end build for businesses whose digital presence is meaningfully smaller than their operational reality. Diagnosed, documented, and built to compound.

    Diagnosed. Documented. Built to compound.

    Most brand work is treated as a project. Open, close, deliver, move on. A Brand System is treated as infrastructure. Diagnosed against the specific gaps in your market position, documented before production begins, and built to compound authority through month twelve and beyond.

    Brand Foundations begin at $10,000. Full Brand System typically range from $18,000 to $60,000, scoped against a paid Gap Diagnosis (from $750, credited toward a Brand System booked within 30 days).

    Book a Free Fit Call
    How We Think

    The Most Expensive Invisible Problem in Premium Business.

    Most premium businesses lose money quietly every month. Not from bad operations, but from a brand environment that signals a lower tier than they actually deliver. The cost is silent: discount shoppers, unqualified inquiries, deals lost to less-capable competitors who simply look more established online.

    We diagnose where that gap is widest in your specific business, document its dollar impact, and build the connected system (capture, presence, AEO/GEO) that closes it. Not templates. Not packages. A diagnosed, documented, owned system.

    The work is not for everyone. It is for businesses that already operate at a premium tier in real life and need their online presence to catch up to reality.

    See the Methodology
    How We Work

    From Diagnosis to Compounding System

    Every business is different. The diagnostic process stays consistent.

    01

    Diagnose

    Seven-category gap diagnosis. Documented before scope is finalized. You see exactly what we see before any work begins.

    02

    Capture

    Aerial, FPV, and ground production shot against the documented gaps. No generic shot lists. No template scopes.

    03

    Presence

    Custom site and SEO/AEO/GEO infrastructure engineered to close the specific perception gaps surfaced in the diagnosis.

    04

    Compound

    Launch is the start, not the end. The system is built to compound visibility, authority, and inbound quality over the following 24 months.

    Quick Answer

    UM Media is a founder-led branding studio in Phoenix, Arizona, covering strategy, identity, websites, film, motion, and SEO, AEO, and GEO. For a business that already has a website, the entry point is the SEO / AEO / GEO Foundation, from $7,500.

    At a Glance

    The Facts

    Business Name
    Untethered Minds Media
    Service
    SEO / AEO / GEO Foundations, Full Brand System, custom and immersive web, cinematic and aerial production
    Location
    Phoenix, Arizona
    Service Area
    All of Arizona, Phoenix, Scottsdale, Paradise Valley, Tempe, Mesa, Chandler, Gilbert, Tucson, Flagstaff, Sedona, Prescott, Lake Havasu
    Specialties
    Search and AI visibility, entity consistency, structured data, Full Brand System, immersive web, visual production
    FAA Part 107 Certified
    Yes
    Insurance
    $10,000,000 in liability coverage
    Equipment
    DJI Mavic 3 Cine, DJI Avata 2 (FPV), Pavo20 Pro (FPV), DJI NEO 2, Sony FX30 (ground), Higgsfield + Lovable web production pipeline
    Turnaround
    SEO / AEO / GEO Foundations run eight weeks from access handover. Standard website builds launch in 3 to 4 weeks. Course and platform builds in 4 to 6 weeks. Full Brand System in six to ten weeks. Typical 48 hours for highlight deliverables.
    Website
    untetheredmindsmedia.com
    The Process

    How to Hire Untethered Minds Media

    Engage the Phoenix, Arizona studio for an SEO / AEO / GEO Foundation, a Brand System, a custom or immersive website, or visual production, in five steps.

    1. Submit a project inquiry

      Text (602) 842-3420 or use the request-a-quote form. Share the project type, timeline, and the goal.

    2. Free consultation within 24 hours

      We confirm scope, deliverables, and which lane (or combination) fits the project: an SEO / AEO / GEO Foundation, the Brand System, web, or production.

    3. Receive a written quote and project plan

      A clear quote and project plan lands in your inbox, typically within 48 hours of the consultation.

    4. Planning and pre-production

      Whether it's a flight plan and FAA filings, a web wireframe, or a brand positioning intensive, the prep work happens before production begins.

    5. Production and delivery

      Capture, build, or launch the project on the agreed upon timeline. Deliverables arrive when promised.

    Frequently Asked Questions

    What does Untethered Minds Media do?

    UM Media is a founder-led branding studio in Phoenix, Arizona, covering strategy, identity, websites, film, motion, and SEO, AEO, and GEO. For a business that already has a website, the entry point is the SEO / AEO / GEO Foundation, from $7,500.

    What is GEO and does UM Media offer it?

    UM Media is a founder-led branding studio in Phoenix, Arizona, covering strategy, identity, websites, film, motion, and SEO, AEO, and GEO. For a business that already has a website, the entry point is the SEO / AEO / GEO Foundation, from $7,500.

    Where is Untethered Minds Media located?

    Untethered Minds Media is based in Phoenix, Arizona, and travels throughout the state for projects.

    What areas of Arizona do you serve?

    All of Arizona, including Phoenix, Scottsdale, Paradise Valley, Tempe, Mesa, Chandler, Gilbert, Tucson, Flagstaff, Sedona, Prescott, and Lake Havasu.

    Are you FAA Part 107 licensed?

    Yes. Untethered Minds Media operates under FAA Part 107, the federal certification required for commercial drone operations in the United States.

    Are you insured?

    Yes. We carry $10,000,000 in liability insurance, which qualifies us to operate at venues and high-liability sites that require high-coverage proof of insurance.

    How much does a UM Media project cost?

    The SEO / AEO / GEO Foundation starts at $7,500, scoped per business, and most engagements run eight weeks. Optional monthly plans follow at $1,000 (Maintain), $2,500 (Expand), or $4,500 (Compound). Brand Foundations start at $10,000. Full Brand System typically range from $18,000 to $60,000, scoped against a paid Gap Diagnosis (from $750, credited toward a Brand System booked within 30 days). Custom Websites start at $1,500 (Starter) and $2,500 (Business). Cinematic Websites start at $5,000. Immersive / 3D Experiences start at $12,000. Course and platform builds start at $6,000. Visual Production starts at $1,500, with most standalone projects between $2,500 and $6,000. Managed care plans: Care $149/month, Growth $349/month, Brand Partner $750/month.

    How quickly can you turn around edited footage?

    Highlight deliverables for events and short-form social cuts typically arrive within 48 hours. Long-form hospitality and real estate edits and web/brand-system launches follow the timeline agreed in the quote.

    What environments and project types do you work across?

    Live events and concerts (including night operations, indoor FPV, and FAA-cleared crowd coverage with the DJI Mavic 3 Cine, Avata 2, and NEO 2). Hospitality, luxury real estate, and construction sites. Custom web experiences and immersive brand sites. SEO / AEO / GEO Foundations. Full Brand System combining all of the above. The studio works across four lanes and the right combination is scoped during the consultation.

    What drone equipment do you use?

    Our fleet is restricted to professional cinema-grade aircraft: DJI Mavic 3 Cine for aerial cinematography, DJI Avata 2 for FPV, and DJI NEO 2 for tight indoor work. We do not use consumer or general-videography rigs.

    What's your full production stack?

    Aerial: DJI Mavic 3 Cine, DJI Avata 2 (FPV), Pavo20 Pro (FPV), DJI NEO 2. Ground cinematography: Sony FX30. Web production: Lovable for builds, Higgsfield for AI-assisted cinematic motion and animation. Full Brand System integrate all of these into one coordinated production for the right projects.

    How do I book Untethered Minds Media?

    Text (602) 842-3420, email tavis@untetheredmindsmedia.com, or submit the request-a-quote form. Most projects start with a free 15-minute consultation within 24 hours.

    FAA Part 107 Certified · $10M Liability Insurance · Full Brand System · Aerial · Web · Motion · Phoenix · Scottsdale · Paradise Valley

    Tell Us Where The Gap Is

    Every project starts with a free 15-minute fit call.Full Brand System continue into a paid Gap Diagnosis. Standalone production and website projects go straight to a written proposal.